Wednesday, March 31, 2010

Benefit Of Lip Gloss

Benefit Lip Gloss. Lip gloss junkies can’t get enough of the stuff. It may as well be an addiction. You know the type—they carry a couple tubes in their purse, another in a brief case or back pack, a few more are stashed in their car, still others can be found in a desk, a few more in the bathroom cabinet, and just to be safe they usually have at least one in their pocket.

Two popular Benefit lip gloss lines: Benefit Her Glossiness Lip Gloss and The Gloss, will be discontinued in favor of a brand new replacement line known simply as Benefit Lip Gloss. The line of eight pretty and shimmery shades is supposed to have a richer longer wearing formula, magically made to stick to lips for longer.

In the past, Benefit Her Glossiness Lip Gloss and The Gloss had to be reapplied frequently to keep lips looking shiny and bright. Beside improving the consistency with this new line Benefit felt it was time to update and consolidate for a more modern packing look and to continue to bring customers products at cost-efficient prices.

The new bottles of lip gloss come with an improved ‘soft cushion’ paddle which is larger and more absorbent to allow the user to apply the potion in one pass as opposed to ‘painting’ the gloss on with the traditional doefoot applicator. Benefit claims that such an advantage allows the wearer to have a ‘more professional’ make-up look.

The unique soft cushion paddle makes application a breeze. Instead of ‘painting’ lips as with many other glosses, the paddle allows wears to smooth the gloss on in just two strokes. The colors which range in shade from copper to gold, fuchsia to pink have catchy names like I’m With The Band and Friends In High Places. While the colors may vary, all have the same great apricot-lychee scent.
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Lip gloss is a product used primarily to give lips a glossy lustre and sometimes subtle color. It is distributed as a liquid or a soft solid (not to be confused with lip balm, which generally has medicinal or soothing purposes). It can be completely clear, translucent, or various shades of opacity, including frosted, glittered, glassy, and metallic finishes

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